Mobu
The World's Most Versatile Cable Clip
Visual identity and packaging design for a new product, launched on crowdfunding sites and successfully brought to market
Client
Version 22
HQ
Leicestershire, UK
Company size
1–5 employees
Industry
Consumer Goods
Our services
Branding
Content Creation
Print Design
Photography
Introduction
Mobu is the World’s most versatile cable clip – it stops your earphones and charger cables tangling without the need for timely winding. Loose earphones and cables can form up to 120 different knots in your bag or pocket, and the odds are about 50/50 that a knot will form for many loose earphones each time they’re put away. Mobu puts an end to this by snapping together the loose ends of your cables, and putting an end to knots forming.
Challenge
Version 22 had already designed and developed Mobu, but they needed a partner to bring the product to market
Build a community that’s interested in following the progress of Mobu’s production, from prototyping to shipping
Solution
Launched Mobu through both Kickstarter and Indiegogo to take pre and post-goal pre-orders for the product
Built out the product pages on Version 22’s website to continue taking orders after manufacture
Created and executed marketing content for multiple platforms
Designed and produced Mobu’s retail packaging
