Raze

Earn rewards by promoting purpose-driven Good Brands through carrying your chosen bag around London

Hands holding a mobile phone displaying Raze app's marketplace that displays a list of brands that a user can purchase vouchers from

Rebrand application and new feature introduction to a London-based Marketplace

Client

Raze Impact

HQ

London, UK

Company size

2–10 employees

Industry

Advertising Services

Our services

App Design
Digital Marketing
Print Design
UX Design

Partners

Boundless Brand Design
Salisbury Apps
Lunar Logic

Mobile app screens displaying Marketplace, Wallet, Camera, Journey, Bag, Campaign, and Profile screens for Raze, a currency and voucher purchasing app
Hands holding a mobile phone displaying Raze app's wallet screen that displays the user’s statement and recent activity

Testimonial

"We love working with Lee and Nives. Not only are they great people, but they are also very dependable, trustworthy and make life easy. Not to mention they always produce high quality work and in a timely manner. They work well with budget constraints of a startup and always communicate what is/isn’t doable upfront – providing transparency and comfort. They have integrated well with our team and have supported our UX and marketing teams across many different managers. Which should be testament enough! We have always felt our brand is in a safe and trustworthy pair of hands. Would recommend!"

Charlie Ayres

Co-founder, Raze

Introduction

Previously known as Bagboard, Raze is a community taking back control earning from advertising and spending their earnings back on purpose-driven brands. Order your free bag from the app, physically scan it to connect, and carry it around with you to earn Raze Tokens. Users can then redeem their coins for good brand vouchers on the Marketplace.

Challenge

  • Translate the new visual identity created by Boundless Brand Design into the old app design and structure

  • Implement new onboarding flows and help screens that reflect the new bag connection system

  • Introduction of a new voucher redemption system

Solution

  • Construction of a new design system for digital products based on print-focused brand guidelines

  • Successful application of the design system into the existing app framework

  • Adjustments and additions to existing user flows for visual and experiential clarity

  • Application of new branding onto new marketing materials, including flyers, brochures, banners, and social media content

Double-sided flyer design for Raze, a currency and voucher purchasing app, with information about how to use the app
Pop-up banner design for Raze, a currency and voucher purchasing app, displaying key screen and an interesting tagline
Small brochure design for Raze, a currency and voucher purchasing app, with information about how brands can onboard with the app’s marketplace
Mobile apps screens displaying Camera, promotional display mode in time view, and promotional journey mode in map view for Raze, a currency and voucher purchasing app
Mobile apps screens displaying loading screen, log in / sign up screen and the first sign up screen for Raze, a currency and voucher purchasing app
Mobile apps screens displaying Marketplace screen with list of brands, brand screen with information about the company and the option to select a voucher, and a voucher purchase screen for Raze, a currency and voucher purchasing app
Social media advert design for Raze, a currency and voucher purchasing app, displaying adverts for partner brands

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