Data Fetcher
Import data from any API into Airtable. No coding required.

Elevating a data automation tool with a fresh homepage and site-wide design system
Client
Data Fetcher
HQ
London, UK
Company size
1–5 employees
Industry
Information Technology & Services
Services
Branding
Design System
Web Design

Introduction
Data Fetcher is a powerful tool that enables users to seamlessly connect APIs with Airtable, streamlining data automation. However, as the platform has grown in popularity, the site needed a modern refresh to stand out in a competitive market.
We stepped in to create a sleek, user-friendly homepage, develop a scalable design system, and introduce a distinctive purple colour palette that elevates the brand’s digital presence.
Challenge
Data Fetcher needed a fresh overhaul of the current website, looking to improve the look and feel of the overall brand
With fresh, strategically written content for the homepage, the existing structure no longer fit. A new layout was needed to present the information clearly and engage with potential users of the tool
Solution
A flexible and scalable design system was created to ensure consistency across the website and be the foundation for additional page designs
We selected a vibrant purple colour scheme to make the brand stand out while maintaining a professional and trustworthy feel
We introduced a clean, structured layout that highlights Data Fetcher’s core benefits, improving clarity and engagement
The new design prioritises readability, accessibility, and clear calls to action, guiding users effortlessly through the site and ensuring that key messaging is presented in a logical and visually engaging way






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