Data Fetcher

Import data from any API into Airtable. No coding required.

Laptop displaying a homepage design for data automation tool Data Fetcher

Elevating a data automation tool with a fresh homepage and site-wide design system

Client

Data Fetcher

HQ

London, UK

Company size

1–5 employees

Industry

Information Technology & Services

Services

Branding
Design System
Web Design

Homepage design for data automation tool Data Fetcher, including header navigation, hero, and other sections

Introduction

Data Fetcher is a powerful tool that enables users to seamlessly connect APIs with Airtable, streamlining data automation. However, as the platform has grown in popularity, the site needed a modern refresh to stand out in a competitive market.

We stepped in to create a sleek, user-friendly homepage, develop a scalable design system, and introduce a distinctive purple colour palette that elevates the brand’s digital presence.

Challenge

  • Data Fetcher needed a fresh overhaul of the current website, looking to improve the look and feel of the overall brand

  • With fresh, strategically written content for the homepage, the existing structure no longer fit. A new layout was needed to present the information clearly and engage with potential users of the tool

Solution

  • A flexible and scalable design system was created to ensure consistency across the website and be the foundation for additional page designs

  • We selected a vibrant purple colour scheme to make the brand stand out while maintaining a professional and trustworthy feel

  • We introduced a clean, structured layout that highlights Data Fetcher’s core benefits, improving clarity and engagement

  • The new design prioritises readability, accessibility, and clear calls to action, guiding users effortlessly through the site and ensuring that key messaging is presented in a logical and visually engaging way

Button designs, including primary, secondary, and tertiary, each with default, hover, pressed, and loading states
Colour palette design, displaying fractional usage and web ranges
Graphical illustrations and designs for Data Fetcher’s unique selling points, depicting, customer feedback, internal tables, reports and charts, and example APIs
Homepage design sections including a list of API tools, data management functions, unique selling points of using the tool, functions of Data Fetcher, testimonials from real clients, and the website footer
Design system rules including heading and body styles list and semantic colours
Form input designs, displaying each states, including default, focus, error and disabled, in both light and dark mode

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