Kinfolk

Your People Ops Digital Assist from hire to retire

A first version brand and web app platform for companies to create and develop organic employee connections

Client

Kinfolk

HQ

London, UK

Company size

2–10 employees

Industry

Software Development

Services

App Design
Branding
Web Design

Testimonial

"Lee and Nives were excellent partners. They moved quickly to create the initial brand mark, look and feel, and user flows for our V1 app, backed with solid research within the tight timelines we had. They showed flexibility without compromising quality. They worked with us closely to iterate and craft assets that will continue to inform what we’re building as we grow. Was a pleasure to work with them."

Jeet Mukerji

CEO, Kinfolk

Introduction

Scale your culture, elevate the employee experience, and enable people to get more work done, fast. Kinfolk is the People Experience Platform for lean people teams. Connect to your tech stack, launch templated HR playbooks, automate campaigns. Then track and iterate in real-time. From on-boarding to off-boarding.

Challenge

Form a visual identity for Kinfolk
Design a first version of the Kinfolk web app
Construct a proof-of-concept that can be tried and tested in the wild and help establish B2B connections with Kinfolk and people-first companies

Solution

Simple but recognisable wordmarks and colour schemes to ensure the brand is memorable, human and professional
Brand styling, basic interface elements and iconography to set a foundational design for the platform
Refining of Kinfolk’s existing user journeys in partnership with the team
Sitemap, wireframes and design system
Design of high-fidelity screens including log in and sign up portals, user-onboarding, member dashboard, settings, and profile design