Introduction

Bagboard is a new, revolutionary advertising platform that’s about to make shopping sustainably a whole lot easier and affordable. And it helps save the planet too.

Funded by Sky Ocean Ventures and Innovate UK, Bagboard advertises brand campaigns on smart, eco-friendly paper bags, replacing single-use plastic bags in London. Through their clever little app, consumers can then reuse their smart bags to generate planet-saving rewards which they can spend on sustainable products and services.

Challenge

• Bagboard required an app-wide update to match their recent rebrand
• Finish incomplete and design new app screens
• Prepare and test for Bagboard’s beta launch in London

Solution

• Creation of a new design system for the Bagboard app
• Disassembled pre-made app screens and reassembled them using the new design elements
• New areas of the app were designed including Marketplace, Profile, Wallet, My Bag, Challenges, Settings, and Brand Profile
• User-flows were also created and implemented for Friend Referral, Find a Store, and Order a Bag
• A fresh new website was designed and built on WordPress to promote the new launch
• Printed collateral including business cards, posters, flyers, and leaflets for both B2B and B2C marketing