Designing a consumer-ready mobile application for their public launch
Headquarters
London, UK
Industry
Marketing & Advertising
Company size
11-50 employees
Services provided
App Design
Content Creation
Print Design
Web Design
Introduction
Bagboard is a new, revolutionary advertising platform that’s about to make shopping sustainably a whole lot easier and affordable. And it helps save the planet too.
Funded by Sky Ocean Ventures and Innovate UK, Bagboard advertises brand campaigns on smart, eco-friendly paper bags, replacing single-use plastic bags in London. Through their clever little app, consumers can then reuse their smart bags to generate planet-saving rewards which they can spend on sustainable products and services.
Challenge
- Bagboard required an app-wide update to match their recent rebrand
- Finish incomplete and design new app screens
- Prepare and test for Bagboard’s beta launch in London
Solution
- Creation of a new design system for the Bagboard app
- Disassembled pre-made app screens and reassembled them using the new design elements
- New areas of the app were designed including Marketplace, Profile, Wallet, My Bag, Challenges, Settings, and Brand Profile
- User-flows were also created and implemented for Friend Referral, Find a Store, and Order a Bag
- A fresh new website was designed and built on WordPress to promote the new launch
- Printed collateral including business cards, posters, flyers, and leaflets for both B2B and B2C marketing