Introduction

geganGEM is a commercial waste brokerage services company that aims to save you up to 40% on your commercial waste disposal and recycling. Their dedicated team of specialists are on hand to help increase your environmental performance whilst saving you money and even producing energy with their anaerobic digestor. They are an award-winning company whose nationwide-offered services are Environment Agency Registered and work to circular economy principles.

Challenge

• Update and extend the current visual identity to reflect their new business model
• Keep the main visual character of the old logo so it’s recognisable by current clientele

Solution

• Injected more energy into the colour scheme to allow the company to stand out against their competitors
• Morphed the previous “swish” element to create a letter G encompassing the logotype to represent geganGEM’s recycling services
• Created a monogram logo from the main logotype