Raze
Rebrand application and new feature introduction to a London-based Marketplace
Headquarters
London, UK
Industry
Advertising Services
Company size
2–10 employees
Services provided
App Design
Digital Marketing
Print Design
Introduction
Previously known as Bagboard, Raze is a community taking back control earning from advertising and spending their earnings back on purpose-driven brands. Order your free bag from the app, physically scan it to connect, and carry it around with you to earn Raze Coins. Users can then redeem their coins for good brand vouchers on the Marketplace.
Challenge
- Translate the new visual identity created by Boundless into the old app design and structure
- Implement new onboarding flows and help screens that reflect the new bag connection system
- Introduction of a new voucher redemption system
Solution
- Construction of a new design system for digital products based on print-focused brand guidelines
- Successful application of the design system into the existing app framework
- Adjustments and additions to existing user flows for visual and experiential clarity
- Application of new branding onto new marketing materials, including flyers, brochures, banners, and social media content
We love working with Lee and Nives. Not only are they great people, but they are also very dependable, trustworthy and make life easy. Not to mention they always produce high quality work and in a timely manner. They work well with budget constraints of a startup and always communicate what is/isn’t doable upfront – providing transparency and comfort. They have integrated well with our team and have supported our UX and marketing teams across many different managers. Which should be testament enough! We have always felt our brand is in a safe and trustworthy pair of hands. Would recommend!
Charlie Ayres
Co-founder, Raze
