Geco Hub
Building a successful crowdfunding campaign to kickstart production for a new product
Headquarters
Leicestershire, UK
Industry
Consumer Goods
Company size
1–5 employees
Services provided
Branding
Content Creation
Digital Marketing
Market Research
Introduction
Geco Hub is the perfect spot to store and organise your keys, wallet, phone, earphones and more keeping your home or office tidy, whilst ensuring everything you need is within easy reach at all times. Geco Hub can be wall-mounted with or without screws almost anywhere around the home or office and its compact size means it can even fit where shelves and cabinets can’t, making it great for small living spaces. You can also install Geco Hubs next to each other so they seamlessly provide even more modular storage.
Challenge
- Relaunch the second version of Version 22’s flagship product Gecog Hub
- Reach a financial goal so that production of the physical product can begin
- Amass a new community of people interested in Version 22 and Geco Hub
Solution
- Designed a strong, informative and flowing Kickstarter project page
- Edited and published a project campaign video
- Marketing material for the campaign build-up, launch, and campaign period including social posts, email campaigns and media outreach
- 30 day campaign that met the target goals and milestones
Lee and Nives were excellent partners. They moved quickly to create the initial brand mark, look and feel, and user flows for our V1 app, backed with solid research within the tight timelines we had. They showed flexibility without compromising quality. They worked with us closely to iterate and craft assets that will continue to inform what we’re building as we grow. Was a pleasure to work with them.
Simon Lyons
Director, Version 22
