Introduction

Collext is a motivated logistics company based in Manchester, UK, that offers a complete logistics supply chain for eCommerce startups and small/medium business customers. They take distribution off your hands to give you more time to focus on growing your business. Outsourcing this part of your service to someone who has the knowledge and experience, will drive efficiency and increase customer satisfaction. They’re always here to help no matter where you are on your business journey.

Challenge

• Collext had begun to outgrow their previous visual identity after 3 years of establishment
• Needed a way to recognise the business’ evolution from a local logistics team to a worldwide supply chain
• Collext needed a cohesive set of visual identities for their brand subsidiaries

Solution

• Developed a new visual system building on an abstract symbol of distribution
• Systematic design to ensure the scalability and longevity of the new identity
• Application of the new identity into collateral including their new website, storefront design, printed marketing materials, and social profiles