A first version brand and web app platform for companies to create and develop organic employee connections


London, UK


Software Development

Company size

2–10 employees

Services provided

App Design
Web Design


Scale your culture, elevate the employee experience, and enable people to get more work done, fast. Kinfolk is the People Experience Platform for lean people teams. Connect to your tech stack, launch templated HR playbooks, automate campaigns. Then track and iterate in real-time. From on-boarding to off-boarding.


  • Form a visual identity for Kinfolk
  • Design a first version of the Kinfolk web app
  • Construct a proof-of-concept that can be tried and tested in the wild and help establish B2B connections with Kinfolk and people-first companies


  • Simple but recognisable wordmarks and colour schemes to ensure the brand is memorable, human and professional
  • Brand styling, basic interface elements and iconography to set a foundational design for the platform
  • Refining of Kinfolk’s existing user journeys in partnership with the team
  • Sitemap, wireframes and design system
  • Design of high-fidelity screens including log in and sign up portals, user-onboarding, member dashboard, settings, and profile design

Lee and Nives were excellent partners. They moved quickly to create the initial brand mark, look and feel, and user flows for our V1 app, backed with solid research within the tight timelines we had. They showed flexibility without compromising quality. They worked with us closely to iterate and craft assets that will continue to inform what we’re building as we grow. Was a pleasure to work with them.

Jeet Mukerji

CEO, Kinfolk

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