Visual Identity Design

At B&B, we elevate brands by meticulously crafting visually impactful elements that create a lasting impression. Our approach ensures a cohesive and compelling identity that resonates across all platforms, enhancing brand recognition and engagement.

Our Process

Our 4-Part Design Process ensures a thoughtful and strategic approach to building a strong visual identity. By starting with in-depth research and concept development, we create a foundation that aligns with the brand’s values and audience. This structured approach allows for exploration and refinement, ensuring every design element is purposeful and cohesive.

As the process moves into design and delivery, we craft visually impactful assets and provide clear guidelines for consistency across all platforms. This method not only enhances brand recognition but also ensures long-term adaptability, allowing businesses to maintain a compelling and professional identity as they grow.

Two people in a conference room with a laptop open
  1. Research

Understanding the brand’s mission, audience, and competitive landscape to inform design decisions.

Mood board for a visual identity design
  1. Concept

Developing initial creative directions, mood boards, and visual themes to establish a foundation.

Logo variations for waste management company gegan, including an icon, combination mark, and an option with tagline
  1. Design

Refining and crafting brand elements such as logos, typography, and colour palettes for consistency.

Brand guidelines for logisitics company Collext, including logo variations, colour palettes, and marketing materials
  1. Delivery

Finalising assets, providing brand guidelines, and ensuring seamless implementation across platforms.

Brand Identity Design

We create distinctive, strategically crafted brand identities that strengthen recognition and communicate your brand’s essence effectively.
  • Logo design

  • Colour palette

  • Typography

  • Iconography

  • Marketing materials

  • Photography

  • Brand guidelines

Brand guidelines document for green energy management company gegan, with examples on how to use logos and colours
Brand guidelines document for green energy management company gegan, with examples on how to use logos and colours
geganGEM – Evolving the geganSolutions brand as it hits the Green Energy Management market

Branding

Print Design

Home storage solution called Geco Hub stuck to the wall with glasses, phone, wallet, and pens stored inside
Home storage solution called Geco Hub stuck to the wall with glasses, phone, wallet, and pens stored inside

Collext – Levelling up a logistics company from local deliveries to worldwide supply chain

Branding

Design System

Digital Marketing

Web Design

Interested in working together?

Whether it’s a sleek mobile app or a robust and cohesive brand you seek.
We deliver exceptional quality for all.

Interested in working together?

Whether it’s a sleek mobile app or a robust and cohesive brand you seek.
We deliver exceptional quality for all.

Interested in working together?

Whether it’s a sleek mobile app or a robust and cohesive brand you seek.
We deliver exceptional quality for all.

Frequently asked questions

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If not…

How do you ensure my brand identity aligns with my business goals and target audience?
How do you ensure my brand identity aligns with my business goals and target audience?
What is included in a visual identity design package?
What is included in a visual identity design package?
Can you refresh an existing brand identity, or do you only create new ones?
Can you refresh an existing brand identity, or do you only create new ones?
How do you involve your clients in decision-making?
How do you involve your clients in decision-making?
How long does it take to create a complete visual identity?
How long does it take to create a complete visual identity?
Do you provide brand guidelines to ensure consistency?
Do you provide brand guidelines to ensure consistency?
Can you help with marketing materials, such as business cards and social media assets?
Can you help with marketing materials, such as business cards and social media assets?
Do you offer revisions, and how many rounds are included?
Do you offer revisions, and how many rounds are included?
What if I need additional design work in the future?
What if I need additional design work in the future?
Will I own the final designs and files?
Will I own the final designs and files?
Do you conduct research on competitors before developing a brand identity?
Do you conduct research on competitors before developing a brand identity?
What are your pricing options, and do you offer fixed rates or hourly billing?
What are your pricing options, and do you offer fixed rates or hourly billing?

Hear it from the people

What our clients have to say about us
  • "We’ve been working with the incredible B&B for a couple of months now and have been absolutely delighted with their work! The team are responsive and reliable – but moreover the designs they have created for our app Capture have been brilliant. Fantastic attention to detail, creative, with top-notch ideas and concepts. I can’t recommend them enough (and we’ve gone through our fair share of designers!). Thank you so much!"

    Portrait of Josie Stoker from Capture

    Josie Stoker

    Co-founder, Capture
  • "Lee has been an incredible asset for our small team helping us with everything from complex UX problems to polishing our brand. Whilst there are many design agencies & freelancers out there, it's incredibly rare to find someone as responsive as Lee who delivers to such a high creative standard."

    Portrait of Elston Baretto from Tiiny Host

    Elston Baretto

    CEO & Founder, Tiiny Host
  • "Lee and Nives were excellent partners. They moved quickly to create the initial brand mark, look and feel, and user flows for our V1 app, backed with solid research within the tight timelines we had. They showed flexibility without compromising quality. They worked with us closely to iterate and craft assets that will continue to inform what we’re building as we grow. Was a pleasure to work with them."

    Portrait of Jeet Mukerji from Kinfolk

    Jeet Mukerji

    CEO, Kinfolk
  • "B&B combine creativity with a strategic approach to produce winning results. Lee’s passion for his clients is boundless and he consistently goes above and beyond, treating his client’s businesses with the same care and due diligence as he would with his own."

    Portrait of Ashleigh Bishop from Bagboard

    Ashleigh Bishop

    Co-CEO, Bagboard
  • "Lee and the B&B team were incredibly helpful leading us through the design process and helping us work through critical design decisions. Lee always made extra time for us and went above and beyond in his commitment to delivering an amazing solution. Their creativity as well as understanding of our business need resulted in exciting and impactful designs and UI/UX implementations. Thank you!"

    Portrait of Jigar Patel from Paripus

    Jigar Patel

    Owner, Paripus
  • "We have been working with the B&B Team for more than six months now and I can highly recommend their services. They are very knowledgeable, fast and detail-oriented. I will definitely prefer to use their services for any future projects as well."

    Portrait of Abdul Aziz from Aurora Solutions

    Abdul Aziz

    Co-founder, Aurora Solutions

Hear it from the people

What our clients have to say about us
  • "We’ve been working with the incredible B&B for a couple of months now and have been absolutely delighted with their work! The team are responsive and reliable – but moreover the designs they have created for our app Capture have been brilliant. Fantastic attention to detail, creative, with top-notch ideas and concepts. I can’t recommend them enough (and we’ve gone through our fair share of designers!). Thank you so much!"

    Portrait of Josie Stoker from Capture

    Josie Stoker

    Co-founder, Capture
  • "Lee has been an incredible asset for our small team helping us with everything from complex UX problems to polishing our brand. Whilst there are many design agencies & freelancers out there, it's incredibly rare to find someone as responsive as Lee who delivers to such a high creative standard."

    Portrait of Elston Baretto from Tiiny Host

    Elston Baretto

    CEO & Founder, Tiiny Host
  • "Lee and Nives were excellent partners. They moved quickly to create the initial brand mark, look and feel, and user flows for our V1 app, backed with solid research within the tight timelines we had. They showed flexibility without compromising quality. They worked with us closely to iterate and craft assets that will continue to inform what we’re building as we grow. Was a pleasure to work with them."

    Portrait of Jeet Mukerji from Kinfolk

    Jeet Mukerji

    CEO, Kinfolk
  • "B&B combine creativity with a strategic approach to produce winning results. Lee’s passion for his clients is boundless and he consistently goes above and beyond, treating his client’s businesses with the same care and due diligence as he would with his own."

    Portrait of Ashleigh Bishop from Bagboard

    Ashleigh Bishop

    Co-CEO, Bagboard
  • "Lee and the B&B team were incredibly helpful leading us through the design process and helping us work through critical design decisions. Lee always made extra time for us and went above and beyond in his commitment to delivering an amazing solution. Their creativity as well as understanding of our business need resulted in exciting and impactful designs and UI/UX implementations. Thank you!"

    Portrait of Jigar Patel from Paripus

    Jigar Patel

    Owner, Paripus
  • "We have been working with the B&B Team for more than six months now and I can highly recommend their services. They are very knowledgeable, fast and detail-oriented. I will definitely prefer to use their services for any future projects as well."

    Portrait of Abdul Aziz from Aurora Solutions

    Abdul Aziz

    Co-founder, Aurora Solutions

Hear it from the people

What our clients have to say about us
  • "We’ve been working with the incredible B&B for a couple of months now and have been absolutely delighted with their work! The team are responsive and reliable – but moreover the designs they have created for our app Capture have been brilliant. Fantastic attention to detail, creative, with top-notch ideas and concepts. I can’t recommend them enough (and we’ve gone through our fair share of designers!). Thank you so much!"

    Portrait of Josie Stoker from Capture

    Josie Stoker

    Co-founder, Capture
  • "Lee has been an incredible asset for our small team helping us with everything from complex UX problems to polishing our brand. Whilst there are many design agencies & freelancers out there, it's incredibly rare to find someone as responsive as Lee who delivers to such a high creative standard."

    Portrait of Elston Baretto from Tiiny Host

    Elston Baretto

    CEO & Founder, Tiiny Host
  • "Lee and Nives were excellent partners. They moved quickly to create the initial brand mark, look and feel, and user flows for our V1 app, backed with solid research within the tight timelines we had. They showed flexibility without compromising quality. They worked with us closely to iterate and craft assets that will continue to inform what we’re building as we grow. Was a pleasure to work with them."

    Portrait of Jeet Mukerji from Kinfolk

    Jeet Mukerji

    CEO, Kinfolk
  • "B&B combine creativity with a strategic approach to produce winning results. Lee’s passion for his clients is boundless and he consistently goes above and beyond, treating his client’s businesses with the same care and due diligence as he would with his own."

    Portrait of Ashleigh Bishop from Bagboard

    Ashleigh Bishop

    Co-CEO, Bagboard
  • "Lee and the B&B team were incredibly helpful leading us through the design process and helping us work through critical design decisions. Lee always made extra time for us and went above and beyond in his commitment to delivering an amazing solution. Their creativity as well as understanding of our business need resulted in exciting and impactful designs and UI/UX implementations. Thank you!"

    Portrait of Jigar Patel from Paripus

    Jigar Patel

    Owner, Paripus
  • "We have been working with the B&B Team for more than six months now and I can highly recommend their services. They are very knowledgeable, fast and detail-oriented. I will definitely prefer to use their services for any future projects as well."

    Portrait of Abdul Aziz from Aurora Solutions

    Abdul Aziz

    Co-founder, Aurora Solutions