Let's Get Wasted
Coming together to power a greener future
Helping local businesses promote how they recycle their commercial waste
Client
Gegan Environmental Management
HQ
Coventry, UK
Company size
2–10 employees
Industry
Renewables & Environment
Our services
Branding
Introduction
Let’s Get Wasted is accreditation for local businesses that manage their waste ethically and in an environmentally-sound way. Businesses sign up for the Let’s Get Wasted scheme, are audited in their waste management, advised on improvements to their processes, and then become a Let’s Get Wasted listed business.
After working with gegan on their rebrand, the team approached us with the challenge of creating a brand identity and concept for promotional collateral for their sub-brand Let’s Get Wasted.
Challenge
Design a sub-brand concept for geganGEM with the name Let’s Get Wasted
Create the brand’s promotional collateral including posters and window stickers for partner companies
The visuals need to be fun, bold and playful in order to promote their ethical waste disposal processes
Solution
A primary iconic logo depicted by a screwed-up ball of paper containing the abbreviation LGW to represent commercial waste
Fruit, vegetable and other organic variations of the logo with an impression of an abstract view of the world’s continents masked over the designs to represent bio-waste and the worldwide impact of change
Handmade brand characteristics to keep the visuals feeling authentic and appeal to target partner companies
A number of visual variations that allow partner companies to display an option that suits them the most
